Fashion: is the woman a man like the others? Close panel Open panel App -icon - 512px V1 1 - Style/Logotypes/Le Figaro/Apps/jeux
For subscribers onlyBy Valérie Guédon Posted , UpdatedThese brands that have established themselves in the men's wardrobe thanks to their educational approach are embarking on the world of women's fashion.
A few days ago, Balibaris unveiled its very first women's collection. In ten years, this start-up has become a key player in men's fashion by dressing M. Tout-le-Monde, "from the little youngster who has come to invest in his first beautiful piece, to seniors looking for elegant basics", explains the founder Paul Szczerba, on the occasion of the launch of his new project.
“While our core target remains urban thirty-somethings, my goal has always been to reach as many people as possible. From the start, I wanted to create a global brand, not just for men. Launching women is a logical continuation of our expansion. And then, why not homewear or decoration? I am a very ambitious person, constantly looking for new challenges. And as I often say to my teams: “If we stop pedaling, we fall!”
The end of the cliché
Certainly, but if the French are familiar with this wardrobe of timeless, well-made pieces calibrated for their daily lives, the French...
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