A selfie with children's clothes: the new "challenge" that exacerbates body shaming

A selfie with children's clothes: the new "challenge" that exacerbates body shaming

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It was only missing that: yet another online challenge that sacred reducing beauty standards and clearly incompatible with the vast majority of the population.This time, it is not a question of succeeding in covering your size with an A4 sheet in portrait mode to show how much you are fine, nor to pass your arm behind your back until touching your navel in a similar purpose.No, the goal is to get into children's clothes.

In China, the youth rays of the Uniqlo Japanese channel have seen a fiddling with new customers who are not there to expand the locker room of their offspring, but rather to put in front of the mirror of the fitting rooms, phone in the fist.A selfie in micro t-shirts or micro sweaters size 10 years which will end on social networks, certainly feel guilty those whose silhouette does not correspond to this standard in passing.

"An unhealthy body shaming"

On Weibo, a Chinese microblogging platform, the subject "Adult Tries on Uniqlo Children's Clothing" ("adults try uniqlo children's clothes", in French) has already made more than 680 million views, reports the New York Times.And the criticisms, numerous, are shared in two camps.

Un selfie avec des fringues d'enfants : le nouveau

First, there are those who precisely pinch the unrealistic physical expectations that this contributes to conveying, qualifying this "game" in "another way of promoting 'white, young and thin'", tackle in particularA surfer, in reference to an expression commonly used to describe the dominant beauty standard in the country."It emphasizes an unhealthy body shaming and should be firmly fought," she continues.

And then, there are the most pragmatic, who think of the state in which the women who put them on leave the clothes once they have taken their photo."Although I envy their silhouette, they should buy the clothes after trying them! They are all stretched, how could children wear them!"Not false, especially when the pieces are also stained with a complexion.