The coolest sneakers of the moment are Eco-Friendly and they go with everything!
The common point between the Chinese ready-to-wear icicle brand and the French sneakers Veja?Their commitment to promote an ever more responsible fashion.It is therefore quite natural that the two houses meet this spring around a collaboration with chic minimalism.""This partnership with Veja was obvious: like us, they put respect for the planet at the center of their practices"" explains Bénédicte Laloux, artistic director of icicle.For the occasion, the essential Campo and Nova sneakers are dressed in jute and recycled cotton.An icicle capsule at low prices (from € 95) accompanies this collaboration made up of several outfits for women and men and accessories, in a beige and refined chromatic palette.
Pieces with a minimalist design
The Icicle collection is, among other things, for the female locker room, basic upgrades such as a combination, shorts or a sleeveless dress in linen and for men, organic denim pants or a costume.Streeting pieces with clear shades to wear in town as in the countryside.On the accessories side, an uninteresting canvas shopping bag and a denim bob complement the collection.True to the commitments of the two labels, all of this collaboration is made from natural ecological natural materials.To stage the collection, Icicle and Veja called on the dancers of the Paris Opera, Marion Barbeau and Simon Le Borgne, immortalized twirls in the Parisian streets.
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On the occasion of this collaboration, Bénédicte Laloux and Sébastien Kopp, co-founder and director of the creation of Veja lent themselves to the fashion questionnaire of Vogue Paris.Cross interview.
3 words to describe this collaboration?Bénédicte Laloux:
Sébastien Kopp: “The first steps of Veja in China, the first steps of Icicle in Europe.Work with partners who look like us.Icicle is a very modern brand, it represents the new generation of Chinese brands.""
Tell us about the creative process and its link with environmental protection?B.L.: "In Icicle, everything starts from nature, the riches it offers us and the way everything returns to the earth, the natural cycle.Before talking about style, we are interested in materials and make sure to select the most natural materials possible to limit the impact on the environment while respecting the body and the skin.At Icicle, each clothing created must exist, this pushes to be inventive and to anticipate so as not to waste.It’s a discipline without whim.With Veja, there was a real exchange on the creative process, the choice of style and materials used.From the start, Veja was very inspired by our natural colors, our more rustic and naturally organic fabrics, such as hemp and flax, to achieve Basket Nova in Jute.The campo is more inter-saisons because in leather without white chrome with a touch of beige reminiscent of icile color codes.They were both designed with the same requirements we share with Veja: a fashion made differently, produced in worthy conditions, and as ecological as possible by remaining accessible for the consumer by their price, their comfort and their style.»
