Layers' price: distributor brands, a very good plan
They find slowly - but surely - their place in the classification of consumer associations.Last fall, two brands of distributors won on the testing podium produced by UFC Que Choisir: La Pipte d'I intermarché and Lupilu de Lidl.And the Carrefour Baby layer won fourth place in the summer classification of 60 million consumers.A great victory for the brands of supermarkets which have not stopped, in recent years, to improve their products.
