She creates the Vinted accessories for women with cancer

Keeping all your femininity while fighting cancer is what Emilie Lebrun offers via her new platform: “Miochi”. On the same principle as Vinted, it aims to facilitate the purchase and/or resale of beauty accessories for women with cancer. Focus on this hopeful initiative.

The work of a former cancer patient

Behind “Miochi” (“chemo” in verlan), there is therefore a woman: Emilie Lebrun. In February 2019, when she was only 36 years old, doctors diagnosed her with breast cancer. It's the cold shower. Operation, chemotherapy, radiotherapy... Emilie takes the full brunt of cancer. Despite this, she makes it a point of honor to remain as flirtatious as she was before the illness.

However, the professional social worker comes up against a difficulty: the price of this coquetry. Because wigs, scarves or clip-on bangs are expensive. Very expensive too! For wigs, for example, it is necessary to count 400 € on average for the first prices. And for those who would like a quality product in natural hair, it can even quickly go up to 800 €, even 1000 €. Impressive prices that unfortunately reduce the accessibility of these products for many women.

And if social security supports part of this expense, it remained a significant cost for this woman and mother of three children. She then looks on the side of resale sites, but quickly realizes the cruel lack of offers. From then on, she makes a promise to remedy this once cured.

"Miochi": the solution to stay "girly" at a lower cost

Thing promised thing due. In March 2021, Emilie therefore launched Miochi, a resale platform modeled on Vinted for women with cancer, created thanks to Maxime, a 21-year-old computer science student. If the project is therefore very recent, some users have already registered by offering their old accessories for sale. And for good reason, the prices are much more interesting! Between 50 and 70% cheaper than the original price. Something to have a little fun in these moments that we know are complicated.

And for those who don't need anything except tips, the site also offers an advice section. Tutorials on how to tie your turban, explanations on how to put on make-up when you have a gray complexion, advice on beauty products suitable for people undergoing treatment... Emilie's relatives work hard every day to allow sick women to feel best in their body.

Note that Emilie Lebrun donates 10% of what she receives from sales to cancer research. A great way to snub the disease by getting something positive out of it!