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They are friends and display opposite silhouettes: they break the codes in an offbeat fashion video

They are friends and display opposite silhouettes: they break the codes in an offbeat fashion video

Perfectly styled brown hair. The same fitted outfit. A choreography worked on a heady music. These two influencers would almost pass for twin sisters. In reality, it is nothing. One is a 44 and the other a 34, and that is the subject of this new phenomenon. Friends since 2015, Denise Mercedes and Maria Castellanos have made their difference a strength. And for good reason, these Influencers want to prove that fashion is not a big deal. It all starts in June 2019. In a snapshot, posted on Instagram, the two young women pose in the same swimsuit. Being a plus size model, Denise wanted to share a strong and inspiring message: "Two different body types, same bikini! She wears a size S and I wear an XL and we are both beautiful".

From then on, their #StyleNotSize hashtag went viral on social media. So much so that the two friends decided to create an account on TikTok, the most popular application of the moment. In similar looks and at the forefront of the latest trends, American women make a stylish plea against the ubiquitous fatphobia in the fashion world. "The objective is to show two different bodies wearing the same clothes, and to prove that they go just as well to one as to the other", explains Denise Mercedes to the American media Insider.

Result? The first video of their accomplice and ultra-trendy duo has been viewed more than 1.5 million times. Faced with this success, the sparkling Americans tried the adventure again for a second video which soon exceeded the bar of 12 million views.

#StyleNotSize: shaking up fashion codes

They are friends and show opposite figures : they break the codes in an offbeat fashion video

Body type should not dictate how we dress. Asymmetrical crop top, tight little black dress, high-waisted destroyed jeans or even a lolita mini-skirt with a polka dot print, Denise and Maria put on the stage in identical looks and thus break down preconceived ideas. Who will again dare to say that fashion is a question of size?